UX/UI Designer
Data-Driven & AI-Powered
UX/UI Designer
Data-Driven & AI-Powered
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Data-Driven & AI-Powered
UI/UX Designer with expertise in creating responsive web and mobile interfaces using Figma and modern design systems. I bring a strong background in web analytics and data-driven decision making, enabling me to align design choices with measurable outcomes. Skilled in wireframing, prototyping, usability testing, and accessibility, I also leverage AI tools for ideation, validation, and rapid prototyping. With experience collaborating across product, engineering, and marketing teams, I focus on delivering intuitive, scalable, and user-centered digital experiences.
Work experience
Work experience
6 years in web analytics
Different companies, different cities across GermanyMeasured KPIs and built funnels to identify UX bottlenecks and optimize onboarding, checkout, and product flows.
Set up and analyzed A/B tests to validate design changes and inform product decisions with measurable results.
Collaborated with PMs, designers, and engineers to integrate analytics into UX priorities and improve user journeys.
4 years in marketing
Different companies, different rolesAnalyzed churn patterns and customer behavior to guide onboarding and retention strategies that improved engagement.
Suggested user flow improvements based on data insights, boosting customer satisfaction and reducing churn risk.
Conducted interviews, surveys, and usability tests to identify behavior patterns and translate findings into product improvements.
Education
Education
Google UX Design Professional
Coursera
6 months, in 2025
OnlineMaster in International Business
HAW Hamburg
2 years, graduated in 2019
Hamburg, Germany
Bachelor in International Business
ESB Business School
4 years, graduated in 2017
Reutlingen, GermanyBachelor in English Translation
PNU University
4 years, graduated in 2009
Skills
Skills
UI & Visual Design: Responsive web and mobile interfaces in Figma • Strong visual hierarchy, typography, and color systems • Accessible and inclusive design principles (WCAG) • Creation and maintenance of scalable design systems and reusable components
Prototyping & Iteration: Wireframes, mockups, and interactive prototypes in Figma • From low- to high-fidelity explorations • Building MVPs for testing with users • Iterative improvements based on user validation and stakeholder feedback • Preparing assets for developers and supporting smooth design-to-dev handoff
User Research & Testing: Conducting interviews, surveys, and usability studies • Desk and field research in digital product contexts • Translating findings into actionable design improvements • Using analytics to identify UX pain points and inform design decisions
Collaboration & Workflow: Working closely with product managers, venture teams, developers, and branding experts • Agile workflows with clear communication • Balancing business goals, user needs, and technical feasibility • Contributing to cross-functional ventures in fast-paced innovation settings
Tools: Figma / FigJam • Adobe Photoshop • AI design tools (for ideation, rapid prototyping, and content generation) • Slack / Jira / Asana • Basic HTML/CSS
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